Turn Off Tracking Secria

How to turn off tracking on Fire TV

Fire TV has no single ACR switch. Its tracking choices sit together under Privacy Settings, and on Fire TV smart TVs one more covers what you watch through an antenna.1

Checked 29 October 2026 against the sources. Steps are for US devices.

Turn it off

Amazon says these settings are device-specific, so repeat them on each Fire TV.1

Fire TV and Fire TV Stick

PreferencesPrivacy Settings

Checked against Amazon's Privacy Settings FAQs for Fire TV Products, read 29 October 2026.1

  1. Open Settings › Preferences › Privacy Settings.1
  2. Turn off Device Usage Data.Amazon then stops processing it to customize marketing offers and improve its products.1
  3. Turn off Collect App Usage Data.This covers when you open and close third-party apps and how long you use them.1
  4. Turn off Interest-based Ads.Apps that use the device's advertising ID are told not to use it to build ad profiles or target you with interest-based ads.1
  5. On a smart TV with Fire TV built in, also turn off the over-the-air viewing data option in the same menu.Amazon describes it as what you watch through an antenna connected directly to the TV.1 On a 2025 Hisense set, Consumer Reports saw it combined with app usage, as Collect App and Over-the-Air Usage Data.2

On certain Fire TV smart TVs you can manage the same settings from your Amazon account at amazon.com/mycd, under Privacy Settings › Amazon Devices Privacy.1 On 2025 sets, Consumer Reports also found a Manage Sharing From Apps option, which stops third-party apps sending viewing information to Amazon, and an option to reset the advertising ID.2

Fire tablets

SettingsSecurity & Privacy, Apps & Games, Wireless

From the same Amazon FAQ. On tablets the settings are set per profile.1

  1. Open Settings › Security & Privacy and turn off Device Usage Data.1
  2. Open Settings › Apps & Games and turn off Collect App Usage Data.1
  3. In Settings › Apps & Games › Advertising ID, turn off Interest-based Ads.1
  4. To stop apps and Amazon using your estimated location, go to Settings › Wireless › Location-Based Services.You can turn it off for the whole tablet or for single apps.1

What the switches leave on

From Amazon's FAQ and Consumer Reports' tests.

Why there's no ACR switch

According to Consumer Reports, Amazon says it doesn't use ACR to track all the shows you watch and doesn't collect data through a cable box or other non-Amazon device plugged into the TV. Fire TV does collect what you watch with an antenna and in streaming apps on the platform.2

That's what the usage data and over-the-air switches cover.1

What keeps going

With Device Usage Data off, Amazon still collects data to run features such as Parental Controls and the Recents row, still sends you marketing offers, though they may be less relevant, and still processes your use of Amazon services such as Prime Video.1

Prime Video and other apps have their own privacy settings.1

Questions people ask

Are Fire TV privacy settings on by default?

On the 2025 Hisense Fire TV that Consumer Reports tested, Device Usage Data, Collect App and Over-the-Air Usage and Interest-Based Ads were all enabled by default.2

How do I turn off ACR on an Insignia or Toshiba Fire TV?

Use the steps above: Insignia and Toshiba are among the brands with Fire TV built in, and the privacy settings are Amazon's.2

What about Alexa on my Fire TV?

Amazon points to its Alexa privacy settings for voice.1 Our Alexa recordings guide has the steps.

Other TV guides

Sources 2
  1. Privacy Settings FAQs for Fire TV Products, Fire Tablets and Kindle E-readers, Amazon Customer Service, questions 3, 4, 6 and 8, undated. Read 29 October 2026.
  2. How to Turn Off Smart TV Snooping Features, James K. Willcox, Consumer Reports, section Amazon Fire TV, updated 19 October 2025. Read 29 October 2026.

Every step comes from Amazon's own FAQ. How we check