Turn Off Tracking Secria

How to turn off tracking on a Roku TV

Roku has two separate switches. Smart TV Experience controls ACR on what you watch. Personalized Ads controls ads tied to your account. Turning off one leaves the other on.1, 2

Checked 28 October 2026 against the sources.

Turn it off

Do both on each Roku TV you own: the ACR choice only affects the TV you change it on.3

ACR

Smart TV ExperienceAutomatic Content Recognition (ACR)

Checked against Roku Support (last updated 23 June 2026) and Roku's privacy policy (last updated 1 July 2026).1, 2

  1. Press Home on the Roku remote and choose Settings from the left-hand menu.1
  2. Select Privacy › Smart TV Experience.1
  3. Highlight Automatic Content Recognition (ACR) and press OK so the box is unticked.1Some Roku documents still call this Use info from TV inputs.3
  4. If Content Viewing Disclosure is ticked, untick it too.It lets Roku share which titles you request and watch with third parties to personalize ads or improve their products. To withdraw consent for particular titles, Roku says to email ContentViewingDisclosureOptOut@roku.com.2

You can also do this at my.roku.com: sign in, select Privacy Settings, then Smart TV Experience, and set it to NO.1 Roku says ACR is not on out of the box, and that data collected while it was on is kept.1

Personalized ads

PrivacyPersonalized Ads

Checked against Roku's privacy policy and its Limit Ad Tracking and reset notices.2, 4, 5

  1. Press Home, then go to Settings › Privacy.2Roku's other ad options, such as Sensitive ad content, are under Privacy › Advertising.6
  2. Turn off Personalized Ads, or tick Limit Ad Tracking if that's what your device shows.2, 4Signed in to your Roku account, you can also change Personalized Ads on Roku's website.2
  3. If your device offers it, reset the advertising identifiers.Roku says the old identifiers then stop being used for personalized ads on the device, and new ones are assigned.5

A factory reset removes the Limit Ad Tracking preference, so set it again after one.4

Voice

PrivacyVoice

From Roku's privacy policy.2

  1. For apps' access to the microphone on your remote or phone, open Settings › Privacy › Voice.2
  2. To stop Roku keeping voice recordings, sign in at Roku.com and open the Voice Settings page.2

What each switch stops

From Roku's own notices.

Smart TV Experience off

Roku stops using ACR on what you watch through the antenna and connected devices, such as cable and satellite boxes and consoles. When on, ACR matches a fingerprint from a sample of screen pixels against Roku's catalog of shows, games and ads.1, 2, 3

It doesn't change personalized ads or ad measurement.3

Personalized Ads off

Roku stops personalizing its ads on the device and stops sharing streaming-channel measurement data with firms such as Nielsen and comScore. It asks channel providers not to personalize ads, but they can choose whether to honor that.4

You still see ads, just less relevant ones.2

Questions people ask

Should I agree to the Roku Smart TV Experience at setup?

It's your choice. The setup screen offers Agree or Manage preferences, and under Manage preferences you can pick ACR, Viewing Information Disclosure, or Decline.1 The More Ways to Watch feature needs ACR.1

Does Limit Ad Tracking stop ACR data being shared?

No. Roku says that if More Ways to Watch is on, Limit Ad Tracking doesn't stop it sharing viewing data collected through More Ways to Watch and ACR with measurement providers such as Nielsen and comScore.4

Does turning off ACR stop Roku seeing what I stream?

No. Roku says it will still collect and may share information about your use of streaming channels, and channel operators may collect their own data.3

Sources 6
  1. Using 'More Ways to Watch' on your Roku TV, Roku Support, last updated 23 June 2026. Read 28 October 2026.
  2. Roku Privacy Policy, sections C and D (personalized advertising, Smart TV Experience) and voice choices, Roku, last updated 1 July 2026. Read 28 October 2026.
  3. Smart TV Experience, Roku legal notice, undated. Read 28 October 2026.
  4. Limit Ad Tracking, Roku legal notice, undated. Read 28 October 2026.
  5. Reset advertising identifiers, Roku legal notice, undated. Read 28 October 2026.
  6. How to manage ad preferences, Roku Support, last updated 18 June 2026. Read 28 October 2026.

Every step comes from Roku's own help pages and notices. How we check